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International Ride MTB Day was conceived in 2018 by riders who love to get lost with their bikes in the mountains. It is celebrated on July 20th, and the goal is simple: to get as many people as possible to enjoy the trails on their bikes. Any bike owner is allowed to join, no matter if it’s a solo ride or surrounded by other riders.
The idea is to start a global movement where competition is not invited, only joyful times in nature where people get out to ride and support the local bike business.
Source: internationaldays.co